Southern Improvement Cookie Policy
Effective Date: May 31, 2026
1. Introduction
Our website, southernimprovement.com (hereinafter: “the website”), uses cookies and other related tracking technologies (for convenience, all technologies are referred to as “cookies”). Cookies may also be placed by authorized third parties we have engaged to optimize performance and marketing. Southern Improvement does not sell your personal information to third parties. Data policies may differ for externally hosted services such as Google, YouTube, or Facebook. In the document below, we inform you about the use of cookies on our website.
2. Technical Definitions
- What are cookies? A cookie is a small, simple file sent along with pages of this website and stored by your browser on the hard drive of your computer or device. The information stored therein may be returned to our servers or those of relevant third parties during a subsequent visit.
- What are scripts? A script is a piece of code that makes our website function properly and interactively. This code is executed on our server or on your device.
- What is a web beacon or pixel? A web beacon (or a pixel tag) is a small, invisible piece of text or an image on a website used to monitor web traffic. Various data points about your device and browsing patterns are collected via these pixels to evaluate our ad campaigns.
3. User Consent & Management
When you visit our website, you have the right to accept or decline non-essential tracking cookies. You may also disable the use of cookies entirely via your internet browser settings. However, please note that if cookies are disabled, certain structural portions of our website may no longer function properly.
4. Categorized Cookie Usage
4.1 Technical or Functional Cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences are known. By placing functional cookies, we make it easier for you to navigate our site. This ensures you do not need to repeatedly enter the same information when filling out our contact or quote request forms. We are permitted to place these strictly necessary cookies without prior explicit consent.
4.2 Analytical & Advertising Cookies
On this website, we use analytical and advertising cookies to gain deeper insights into our marketing campaign results and optimize our reach in South Florida. This occurs using log data based on your click patterns and browsing behavior on and off this website.
4.3 Social Media Elements
We may include links or integrated features for social platforms like Facebook and Instagram to showcase recent project portfolios or social updates. These features operate using pieces of code provided by the respective platforms, which may place tracking cookies to deliver personalized advertisements. We recommend reviewing the privacy statements of these social networks to monitor how they handle your data.
5. Inventory of Placed Cookies
The following tracking cookies and third-party scripts may be active on this website based on user interactions:
Google Analytics (Performance & Traffic Monitoring)
We use Google Analytics to monitor website traffic statistics, optimize site speed, and track local user engagement across South Florida counties.
Google Tag Manager & Webfonts (Site Infrastructure)
We use Google Tag Manager to deploy tracking scripts safely and Google Fonts to deliver clean, legible typography across our site.
Google Maps (Local Location Display)
We use Google Maps on our service area pages to help property managers and homeowners visualize our operational reach.
Facebook / Meta Pixel (Marketing & Tracking)
We use the Meta Pixel to track campaign metrics and evaluate the effectiveness of our social media advertisements.
6. Your Rights with Respect to Personal Data
You have the following rights with respect to the data collected via tracking cookies on this website:
- You may submit a request for access to the tracking data we process about you.
- You may object to data processing for marketing analytics.
- You may request correction, restriction, or deletion of any stored form information or contact logs if it is incorrect or no longer relevant.
To exercise these rights, please contact us via our official contact page.
7. Enabling, Disabling, and Deleting Cookies
You can use your web browser to delete cookies automatically or manually. You can also configure your browser settings to prevent specific cookies from being accepted or to receive a notification each time a new cookie is placed. For explicit instructions, please refer to the “Help” section of your specific web browser (Chrome, Safari, Edge, or Firefox).
8. Contact Details
For questions, comments, or official inquiries regarding our Cookie Policy, please contact us:
Southern Improvement:
info@southernimprovement.com
(561) 634-5761